{"product_id":"9780190412425","title":"Consumer Behaviour : South African Psychology and Marketing Applications (2ND)","description":"\u003cp\u003eConsumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.\u003c\/p\u003e","brand":"Oxford University Press Southern Africa","offers":[{"title":"Default Title","offer_id":45374188519503,"sku":"00000_00000_00000_00000","price":3325.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780190412425-1.jpg?v=1780181915","url":"https:\/\/kinokuniya.com.tw\/en\/products\/9780190412425","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}