{"product_id":"9780415703772","title":"The Marketing Book (7TH)","description":"\u003cp\u003eThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45394163728463,"sku":"00000_00000_00000_00000","price":3920.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/en\/products\/9780415703772","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}