{"product_id":"9780415746960","title":"Business Planning for New Ventures : A guide for start-ups and new innovations","description":"\u003cp\u003eStarting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45393304715343,"sku":"00000_00000_00000_00000","price":9800.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/en\/products\/9780415746960","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}