{"product_id":"9780470844823","title":"New Consumer Marketing : Managing a Living Demand System","description":"\u003cp\u003eThe retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":45386361405519,"sku":"00000_00000_00000_00000","price":2450.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780470844823-1.jpg?v=1784959453","url":"https:\/\/kinokuniya.com.tw\/en\/products\/9780470844823","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}