{"product_id":"9780803953802","title":"The Commercialization of American Culture : New Advertising, Control and Democracy","description":"\u003cp\u003eThe advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.\u003c\/p\u003e","brand":"Sage Pubns","offers":[{"title":"Default Title","offer_id":45383609122895,"sku":"00000_00000_00000_00000","price":3675.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/en\/products\/9780803953802","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}