{"product_id":"9780899309880","title":"The Search for Corporate Strategic Credibility : Concepts and Cases in Global Strategy Communications","description":"\u003cp\u003eHiggins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":45383753498703,"sku":"00000_00000_00000_00000","price":2800.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/en\/products\/9780899309880","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}