{"product_id":"9781118065716","title":"The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results (Bloomberg Financial Series) (2ND)","description":"\u003cp\u003eProviding information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.\u003c\/p\u003e","brand":"Bloomberg Pr","offers":[{"title":"Default Title","offer_id":45412549394511,"sku":"00000_00000_00000_00000","price":2765.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781118065716-1.jpg?v=1784959388","url":"https:\/\/kinokuniya.com.tw\/en\/products\/9781118065716","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}