{"product_id":"9781138966130","title":"Advertising Explained (Routledge Library Editions: Advertising)","description":"\u003cp\u003eThis work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.\u003c\/p\u003e\u003cp\u003eThe work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. \u003ci\u003eAdvertising Explained\u003c\/i\u003e contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45416201224271,"sku":"00000_00000_00000_00000","price":2415.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138966130-1.jpg?v=1780454052","url":"https:\/\/kinokuniya.com.tw\/en\/products\/9781138966130","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}