{"product_id":"9780471974727","title":"The Innovation Challenge (Wiley Series in Contemporary Strategic Concerns)","description":"\u003cp\u003eCreativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.\u003c\/p\u003e","brand":"John Wiley \u0026 Son Ltd","offers":[{"title":"Default Title","offer_id":45384043593807,"sku":"00000_00000_00000_00000","price":5075.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780471974727-1.jpg?v=1784957195","url":"https:\/\/kinokuniya.com.tw\/ja\/products\/9780471974727","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}