{"product_id":"9781138212701","title":"Marketing without Advertising : Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)","description":"\u003cp\u003eHow do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45413512183887,"sku":"00000_00000_00000_00000","price":2905.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138212701-1.jpg?v=1780451464","url":"https:\/\/kinokuniya.com.tw\/ja\/products\/9781138212701","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}