{"product_id":"9783030542948","title":"B2B Marketing : A Guidebook for the Classroom to the Boardroom (Management for Professionals) (1st ed. 2021. 2022. xxvii, 755 S. XXVII, 755 p. 250 illus., 1 illus. i)","description":"\u003cp\u003eTechnical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.\u003c\/p\u003e","brand":"SPRINGER, BERLIN; SPRINGER INTERNATIONAL PUBLISHING;","offers":[{"title":"Default Title","offer_id":45616935895119,"sku":"00000_00000_00000_00000","price":2450.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/ja\/products\/9783030542948","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}