{"product_id":"9780071454094","title":"The Elusive Fan: Reinventing Sports in a Crowded Marketplace","description":"\u003cp\u003eA guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":45372848373839,"sku":"00000_00000_00000_00000","price":1610.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780071454094-1.jpg?v=1780181107","url":"https:\/\/kinokuniya.com.tw\/products\/9780071454094","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}