{"product_id":"9780134172811","title":"Brand Flip, the : Why customers now run companies and how to profit from it (Voices That Matter)","description":"\u003cp\u003eBest-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. \u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: \"A brand isn't what you say it is - it's what they say it is.\" People are no longer consumers or market segments or tiny blips in big data. They don't buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They're willing to roll up their sleeves and help out - not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. \u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?\u003c\/p\u003e","brand":"New Riders Publishing","offers":[{"title":"Default Title","offer_id":45374065606735,"sku":"00000_00000_00000_00000","price":1400.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780134172811-1.jpg?v=1780181537","url":"https:\/\/kinokuniya.com.tw\/products\/9780134172811","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}