{"product_id":"9780198835615","title":"Strategic Advertising Management (6TH)","description":"\u003cp\u003eWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":45376214106191,"sku":"00000_00000_00000_00000","price":3360.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780198835615-1.jpg?v=1780183975","url":"https:\/\/kinokuniya.com.tw\/products\/9780198835615","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}