{"product_id":"9780199256556","title":"Strategic Alliances : Theory and Evidence (Oxford Management Readers)","description":"\u003cp\u003eStrategic alliances challenge conventional theories of the firm. Despite their rapid proliferation and the opportunities they present for firms, they are extremely difficult to manage. This book examines the main perspectives of strategic alliance, takes stock of the evidence, and indicates prospects for a better understanding of this complex phenomenon.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":45372655665231,"sku":"00000_00000_00000_00000","price":3080.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780199256556-1.jpg?v=1780184267","url":"https:\/\/kinokuniya.com.tw\/products\/9780199256556","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}