{"product_id":"9780205066728","title":"Developing the Public Relations Campaign (3RD)","description":"\u003cp\u003eA practical, easy-to-follow approach to public relations\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e Learning Goals\u003c\/p\u003e\n\n\u003cp\u003e Upon completing this book, readers will be able to:  \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eDevelop their own public relations campaigns \n\u003cbr\u003eApply public relations skills to the real world\n\u003cbr\u003eUnderstand how to apply communication theories to public relations\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":45373757882447,"sku":"00000_00000_00000_00000","price":6766.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780205066728-1.jpg?v=1780185098","url":"https:\/\/kinokuniya.com.tw\/products\/9780205066728","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}