{"product_id":"9780292705586","title":"Coming Attractions : Reading American Movie Trailers (Texas Film and Media Studies Series)","description":"\u003cp\u003eStarting from the premise that movie trailers can be considered a film genre, this book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. It identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and\/or stars.\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":45372698198095,"sku":"00000_00000_00000_00000","price":1050.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780292705586-1.jpg?v=1780205668","url":"https:\/\/kinokuniya.com.tw\/products\/9780292705586","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}