{"product_id":"9780357929216","title":"MKTG (14TH)","description":"\u003cp\u003eLamb\/Hair\/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb\/Hair\/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.\u003c\/p\u003e","brand":"South-Western College Publishing","offers":[{"title":"Default Title","offer_id":67648784957519,"sku":"00000_00000_00000_00000","price":4340.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780357929216-1_abbc8576-0452-4a06-95fe-36b70de6c65b.jpg?v=1792658569","url":"https:\/\/kinokuniya.com.tw\/products\/9780357929216","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}