{"product_id":"9780367141653","title":"Sports Marketing : A Strategic Perspective (6TH)","description":"\u003cp\u003eThis is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45379353280591,"sku":"00000_00000_00000_00000","price":4445.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780367141653-1.jpg?v=1780191116","url":"https:\/\/kinokuniya.com.tw\/products\/9780367141653","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}