{"product_id":"9780367250119","title":"Brand Positioning : Connecting Marketing Strategy and Communications","description":"\u003cp\u003eBrand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45379187245135,"sku":"00000_00000_00000_00000","price":8190.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780367250119-1.jpg?v=1780191464","url":"https:\/\/kinokuniya.com.tw\/products\/9780367250119","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}