{"product_id":"9780415186445","title":"Understanding the Older Consumer : The Grey Market (International Series in Social Psychology)","description":"\u003cp\u003eGunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45384400470095,"sku":"00000_00000_00000_00000","price":2415.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9780415186445","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}