{"product_id":"9780415705097","title":"Market Management and Project Business Development","description":"\u003cp\u003eThis book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45393472061519,"sku":"00000_00000_00000_00000","price":2905.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9780415705097","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}