{"product_id":"9780470844991","title":"Welcome to the Creative Age : Bananas, Business and the Death of Marketing","description":"\u003cp\u003eThis book sets out a new agenda for business. Central to the new approach are the notions of \"purpose--ideas\" (what you are for) and \"interventions\" (what you do), both of which demand creativity.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":45385846620239,"sku":"00000_00000_00000_00000","price":2275.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780470844991-1.jpg?v=1784960366","url":"https:\/\/kinokuniya.com.tw\/products\/9780470844991","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}