{"product_id":"9780470868508","title":"Celebrity Sells","description":"\u003cp\u003eCelebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":45386770153551,"sku":"00000_00000_00000_00000","price":1610.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9780470868508","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}