{"product_id":"9780521587556","title":"Television and its Viewers : Cultivation Theory and Research","description":"\u003cp\u003eHow does television influence people? 'Cultivation' research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. Shanahan and Morgan here explore the differences in viewers' beliefs on issues such as violence, sex roles and politics.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45384700231759,"sku":"00000_00000_00000_00000","price":1645.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9780521587556","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}