{"product_id":"9780765611123","title":"What's in a Name? : Advertising and the Concept of Brands","description":"\u003cp\u003eThis text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45386088480847,"sku":"00000_00000_00000_00000","price":2590.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9780765611123","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}