{"product_id":"9780765614919","title":"The Service-Dominant Logic of Marketing : Dialog, Debate, and Directions","description":"\u003cp\u003ePresents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":46474640883791,"sku":"00000_00000_00000_00000","price":2905.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9780765614919-1.jpg?v=1787541185","url":"https:\/\/kinokuniya.com.tw\/products\/9780765614919","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}