{"product_id":"9780865691179","title":"Rumor in the Marketplace : The Social Psychology of Commercial Hearsay","description":"\u003cp\u003eThis fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.\u003c\/p\u003e\n\n\u003cp\u003eThe volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":45382302105679,"sku":"00000_00000_00000_00000","price":2800.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9780865691179","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}