{"product_id":"9781032298757","title":"Marketing Analysis in Sport Business : Global Perspectives (World Association for Sport Management Series)","description":"\u003cp\u003eThis book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45422095040591,"sku":"00000_00000_00000_00000","price":8190.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781032298757-1.jpg?v=1780442347","url":"https:\/\/kinokuniya.com.tw\/products\/9781032298757","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}