{"product_id":"9781032937618","title":"Digital Advertising Theory (4TH)","description":"\u003cp\u003eThis book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":46326721806415,"sku":"00000_00000_00000_00000","price":2695.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781032937618-1.jpg?v=1785579193","url":"https:\/\/kinokuniya.com.tw\/products\/9781032937618","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}