{"product_id":"9781041378211","title":"Information Processing Research in Advertising","description":"\u003cp\u003eScientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":46405182980175,"sku":"00000_00000_00000_00000","price":5845.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781041378211-1.jpg?v=1787119714","url":"https:\/\/kinokuniya.com.tw\/products\/9781041378211","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}