{"product_id":"9781118555835","title":"The Brand Idea : Managing Nonprofit Brands with Integrity, Democracy, and Affinity","description":"\u003cp\u003eOffering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).\u003c\/p\u003e","brand":"Jossey-Bass Inc Pub","offers":[{"title":"Default Title","offer_id":45412957093967,"sku":"00000_00000_00000_00000","price":1680.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781118555835-1.jpg?v=1780449984","url":"https:\/\/kinokuniya.com.tw\/products\/9781118555835","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}