{"product_id":"9781119961765","title":"The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making","description":"\u003cp\u003eIdeal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":45413101535311,"sku":"00000_00000_00000_00000","price":2310.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781119961765-1.jpg?v=1784952525","url":"https:\/\/kinokuniya.com.tw\/products\/9781119961765","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}