{"product_id":"9781137544070","title":"Strategic Corporate Communication","description":"\u003cp\u003eTaking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":45413552324687,"sku":"00000_00000_00000_00000","price":2098.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781137544070-1.jpg?v=1780450684","url":"https:\/\/kinokuniya.com.tw\/products\/9781137544070","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}