{"product_id":"9781138136946","title":"Relationship Marketing","description":"\u003cstrong\u003eRelationship Marketing: Creating Stakeholder Value\u003c\/strong\u003e extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eOffering a cutting edge vision of relationship marketing, \u003cstrong\u003eRelationship Marketing: Creating Stakeholder Value\u003c\/strong\u003e is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45413360894031,"sku":"00000_00000_00000_00000","price":9800.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138136946-1.jpg?v=1780451179","url":"https:\/\/kinokuniya.com.tw\/products\/9781138136946","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}