{"product_id":"9781138219113","title":"Understanding the Born Global Firm (Routledge Focus on Business and Management)","description":"\u003cp\u003e\u003ci\u003eUnderstanding the Born Global Firm\u003c\/i\u003e, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45413559435343,"sku":"00000_00000_00000_00000","price":3885.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138219113-1.jpg?v=1780451488","url":"https:\/\/kinokuniya.com.tw\/products\/9781138219113","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}