{"product_id":"9781138281691","title":"Transforming Organizations for the Subscription Economy : Starting from Scratch","description":"\u003cp\u003eWhen engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? How would you go about it starting from scratch? Starting from scratch is the ability to create \u003ci\u003ethe future\u003c\/i\u003e from the ingredients of \u003ci\u003ethe present\u003c\/i\u003e alone. We create fresh new roots, unencumbered by the pre-existing structures of current social constructs, organizations and habits. The portfolio of companies owned by Google Ventures is an insightful real life model of an organization comfortable with the concept of creating the future from the NOW. Uber, Nest, Medium, Editas are just a few examples of a new way of thinking, bold and risk embracing. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45417159262287,"sku":"00000_00000_00000_00000","price":8190.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138281691-1.jpg?v=1780451769","url":"https:\/\/kinokuniya.com.tw\/products\/9781138281691","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}