{"product_id":"9781138440999","title":"The Marketing Manual","description":"\u003cp\u003eA step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":46188874203215,"sku":"00000_00000_00000_00000","price":6407.5,"currency_code":"TWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138440999-1.jpg?v=1785052135","url":"https:\/\/kinokuniya.com.tw\/products\/9781138440999","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}