{"product_id":"9781138489554","title":"The Influence of Values on Consumer Behaviour : The value compass","description":"\u003cp\u003eThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45417580200015,"sku":"00000_00000_00000_00000","price":2590.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138489554-1.jpg?v=1780452349","url":"https:\/\/kinokuniya.com.tw\/products\/9781138489554","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}