{"product_id":"9781138710665","title":"The Art of Identity : Creating and Managing a Successful Corporate Identity (Routledge Revivals)","description":"\u003cp\u003eThis title was first published in 2000:  This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":46339067641935,"sku":"00000_00000_00000_00000","price":4564.12,"currency_code":"TWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138710665-1.jpg?v=1785664122","url":"https:\/\/kinokuniya.com.tw\/products\/9781138710665","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}