{"product_id":"9781138787636","title":"Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)","description":"\u003cp\u003eThis book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45415584661583,"sku":"00000_00000_00000_00000","price":8190.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138787636-1.jpg?v=1780453302","url":"https:\/\/kinokuniya.com.tw\/products\/9781138787636","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}