{"product_id":"9781138920361","title":"Persuasive Communication : How Audiences Decide (2ND)","description":"\u003cp\u003eThis edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences – from analysts to CEOs – to help students better understand why audiences make the decisions they make and how to influence them. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45416628879439,"sku":"00000_00000_00000_00000","price":13104.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138920361-1.jpg?v=1780453874","url":"https:\/\/kinokuniya.com.tw\/products\/9781138920361","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}