{"product_id":"9781138997769","title":"The Connected Customer : The Changing Nature of Consumer and Business Markets","description":"\u003cp\u003eIn today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45416342683727,"sku":"00000_00000_00000_00000","price":2590.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9781138997769-1.jpg?v=1780454195","url":"https:\/\/kinokuniya.com.tw\/products\/9781138997769","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}