{"product_id":"9781349410538","title":"Exchange Rates and the Firm : Strategies to Manage Exposure and the Impact of EMU","description":"\u003cp\u003eThe first book to provide an integrated treatment of financial and operating strategies to exchange rate variability. The choice of price-setting currency, when and how to adjust prices, the limitations of hedging and segmentation of national markets are some of the issues analyzed. The book investigates the impact of EMU.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":46360432509007,"sku":"00000_00000_00000_00000","price":3850.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781349410538","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}