{"product_id":"9781394389940","title":"Healthy Money : Building the Bank of the Future around Financial Health, Data Networks and Ecosystems","description":"\u003cp\u003e\"A clear, practical, and long-overdue guide to a powerful idea that the industry has largely overlooked.\"\u003c\/p\u003e\n\n\u003cp\u003e Paul Cobban, ex Chief Transformation Officer, DBS\u003c\/p\u003e\n\n\u003cp\u003e \"Healthy Money is a must-read for anyone serious about transforming financial services for the better.\" \u003c\/p\u003e\n\n\u003cp\u003e Simon McNamara ex-CIO RBS \/ NatWest\u003c\/p\u003e\n\n\u003cp\u003e How-to guide for incumbent banks to use digital transformation to improve the financial lives of their customers\u003c\/p\u003e\n\n\u003cp\u003e Healthy Money serves as both a polemic and a practical handbook on upgrading banks to be future-relevant. It uniquely integrates customer, technology, and leadership perspectives to build a \"Healthy Money\"-oriented bank, focusing on how banks can transform, with the explicit goal of helping customers run their financial lives effectively.\u003c\/p\u003e\n\n\u003cp\u003e Written by Alastair Campbell, a seasoned executive with over 30 years of international experience in banking and banking advisory, this book delivers insights on:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThriving at a time when most growth is going on outside of the incumbent banks\n\u003cbr\u003eLeading a shift in focus to drive success through digital customer engagement, and perpetually giving customers more for less\n\u003cbr\u003eLeveraging the new realities of the deflationary effect of digital technology\n\u003cbr\u003eRedesigning the bank's architecture around a modular, layered and loosely coupled approach that emphasises rich customer IDs and networks, exchange assurance, fungible\/configurable services and personalised experiences\n\u003cbr\u003eRemaking services around supporting customers to build and sustain healthy financial lives\u003c\/p\u003e\n\n\u003cp\u003e Healthy Money is required reading for all executives and professionals at Incumbent banks seeking to reclaim centre stage by fundamentally addressing their most pressing issues in a unified way.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46039637262415,"sku":"00000_00000_00000_00000","price":1400.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781394389940","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}