{"product_id":"9781412987707","title":"Public Communication Campaigns (4TH)","description":"\u003cp\u003eProvides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.\u003c\/p\u003e","brand":"Sage","offers":[{"title":"Default Title","offer_id":46368755908687,"sku":"00000_00000_00000_00000","price":6265.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781412987707","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}