{"product_id":"9781522531500","title":"Holistic Approaches to Brand Culture and Communication Across Industries","description":"\u003cp\u003ePresents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":45537390526543,"sku":"00000_00000_00000_00000","price":7875.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781522531500","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}