{"product_id":"9781555709129","title":"Beyond Book Sales : The Complete Guide to Raising Real Money for Your Library","description":"\u003cp\u003eYour future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include:\u003c\/p\u003e\n\n\u003cp\u003eThe gift pyramid model for developing the culture of giving that leads to big gifts\n\u003cbr\u003eOvercoming fears of sponsorship and embracing cause-related marketing\n\u003cbr\u003ePitching the appropriate charitable gift\n\u003cbr\u003eConfronting common fears of requesting major gifts\n\u003cbr\u003eThe pros and cons of membership programmes\u003c\/p\u003e","brand":"Association of College \u0026 Research Libraries","offers":[{"title":"Default Title","offer_id":46370959622223,"sku":"00000_00000_00000_00000","price":2625.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781555709129","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}