{"product_id":"9781557533975","title":"Feeding the Media Beast : An Easy Recipe for Great Publicity","description":"\u003cp\u003eFormer news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, this book explains how to deal with journalists in a systematic way. It establishes 12 rules that cover everything any PR person ever needs to know.\u003c\/p\u003e","brand":"Purdue University Press","offers":[{"title":"Default Title","offer_id":45491551502415,"sku":"00000_00000_00000_00000","price":768.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781557533975","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}