{"product_id":"9781604731217","title":"Garlic Capital of the World : Gilroy, Garlic, and the Making of a Festive Foodscape","description":"\u003cp\u003eAccording to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.\u003c\/p\u003e","brand":"University Press of Mississippi","offers":[{"title":"Default Title","offer_id":45498755219535,"sku":"00000_00000_00000_00000","price":1225.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781604731217","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}